Ulric’s mission is to contribute to a positive change in society by developing management teams. Managements’ ability to prioritize strategic issues and make good decisions is a prerequisite for sustainable development.

As part of the purpose of the business, Ulric supports various Swedish and international NGOs: See and Be Seen, Stockholm’s City Mission, WWF, Médecins Sans Frontières, Red Cross and the Swedish Cancer Society among others.

See and Be Seen

Thousands of pedestrians and cyclists are killed every year in South Africa because they can not be seen well enough in traffic. See and Be Seen is a non-profit organization that aims to create awareness on road safety for pedestrians in South Africa. The organization saves lives by educating the public and promoting the use of safety reflectors.

Click here for more information (pdf)